Top 5 Fashion Games on iOS in the US for Q2 2025

In the second quarter of 2025, the fashion games category on iOS in the United States saw diverse performance trends across the top five applications. Here's a breakdown of each app's performance based on data from Sensor Tower.

Skincare Time: Makeover ASMR by DO VAN HUY showcased a downward trend in weekly downloads, starting at around 85.8K and declining to 34.2K by the end of June. The app maintained a significant number of weekly active users, though this number decreased from 187.3K to 141.5K over the quarter.

Glow Fashion Idol from Crazy Labs experienced a steady increase in weekly revenue, reaching approximately $107.9K in early June. Weekly downloads peaked at about 50.5K in early June, while active users increased significantly from 68.9K to 80.5K by the end of the quarter.

Makeup Stylist -DIY Salon game by REMEMBERS INFORMATION TECHNOLOGY CO., LTD. showed consistent weekly downloads, hovering around 30K to 34K. Despite a slight decrease in active users from 473.1K to 406.2K, the game maintained a robust user base.

Satiszone: Perfect ASMR Tidy from Sonat Joint Stock Company saw a varied download trend, peaking at around 34.6K in late May. Weekly active users remained stable, ending the quarter at approximately 212.4K.

Acrylic Nails!, another title by Crazy Labs, experienced an increase in weekly downloads, reaching 29.2K in mid-June. Active users also grew from 87.6K to 150.7K by the end of the quarter, indicating a strong engagement level.

For more detailed insights and data analysis, visit Sensor Tower's platform.